That Is Sick was founded on one simple idealistic question.
Why do you do, what you do?
Reed, the Companies Founder, noticed he would complete some projects and yet constantly abandon others.He came up with a test for the next projects that he tackled.
The “SICK” Test.
If he believed that in hindsight he would be able to say “Wow, THAT WAS SICK,” then that idea, project, or even risk was probably worth going for.
Anything, less, he would be sure to run out of motivation.
“Wouldn’t it be SICK to run a Marathon?”
“Wouldn’t it be SICK to move to Thailand… Right Now?”
“Wouldn’t it be SICK to…. ”
And so THAT IS SICK was created.
THAT IS SICK values :
Adventure: “People don’t take trips, trips take people.”
Creativity: “The true sign of intelligence is not knowledge but imagination"
Freedom: "Being rich to us just means that you have achieved true freedom. To go wherever you want, with whoever you want, whenever you want"
THAT. IS. SICK.